Announcing New Premium Theme: Adroit

Adroit is a stylish blogging theme with a unique, column-based layout. The resulting design combines a magazine-like appearance with the beauty of a photography site, enabling webmasters to craft an immersive experience. It is perfect for bloggers that make heavy use of images to create visual content and wish to impress their visitors.
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Announcing New Premium Theme: Expansive

WealthBridge Marketing is proud to announce a new addition to our library of premium themes: Expansive. This is an agency-styled theme that takes advantage of a fully responsive design. It is designed to adapt to any screen size, boasting high-resolution visuals in the process. This theme is perfect for those who wish to have a unique-looking website, and at the same time enjoy a high level of user experience. Follow this link to learn more and explore the demo!
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Big Changes Are Underway at WealthBridge Marketing

I have been busy preparing the WealthBridge Marketing System to support our new business model which will be revealed when I roll out the new website. It's hard to believe that it was only January of this year when the site was complete and system was ready for production.
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WealthBridge Marketing – Website and Backoffice Updated

Today the WealthBridge Marketing website and back-office got some long overdue updates.  The website had become a bit of a mess as a result of a brand new website that I’m in the process of creating.  Some of the code for the new site overwrote some of the code on the existing site and left it looking a bit disheveled.  That new site will be ready soon enough and until then the existing one has to stay in tip-top shape. So today I took some time to straighten things up a bit and here’s a breakdown of what went down: Website Updates: Restored the sites stylesheet that had been
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Twitter Tailored Audiences: When Does It Make Sense?

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment of users to Twitter (no personally identifiable information is exchanged). Once the transfer occurs, your segmented audience will be available in the Twitter targeting system and you’re free to use it in your Twitter campaigns. That means that digital marketers now have a number of powerful new options to consider
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Creating and Curating: How to Design a Brand that Acts as a Filter

Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis”:  times when the complexity of our world overwhelms our decision-making ability. When the options are overwhelming, people rely on brands to filter decision-making — even if that doesn’t lead to the best choice. How do these preferences form, and how can you build a brand that people default to when it’s time to buy? Forming Brand Preference Brand
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Here’s the Difference Between Content Marketing and Social Media

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers
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How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

  Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia, and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World; how to deal with haters; and making sure to read the room. Tweetable Moments “We often fall into the trap of assuming our audience knows what the hell we’re talking about.” -@jaybaer (tweet this) “The singular thing that matters is the context of the room you’re telling a story in.” -@garyvee (tweet this) Don’t Hate the Haters; Listen to Them It’s
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7 Reasons Your LinkedIn Profile is a Mess

In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. Most important for marketers, a stale profile means you’re losing out on the chance to build thought leadership clout and keep your company’s brand top of mind. Here are seven reasons your LinkedIn profile might be coming across as a social media mess.
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How to Capture the Excitement That’s Already There

Kevin Hunt, Corporate Social Media Manager at General Mills, joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products.   Tweetable Moments “It’s just fun to see something resonate with people.” -Kevin Hunt (tweet this) Bringing it In-House Last week, we focused on one of the largest American-based international alcohol companies: Beam Global. This week, Kevin Hunt brings us the behind-the-scenes for one of the largest American-based international food companies: General Mills. Kevin is a
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