5 Ways to Develop a Unique Selling Proposition

A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. As Seth Godin put it: Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they’re the ones that are going to spread the word for you.” In
Read More

13 Ingredients in the Perfect Social Media Contest

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “Social Media Image of the Week” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience. But it’s not as easy as just tweeting “who wants to win an ipad!?” Excellent social media contests require substantial planning and nimble execution, and have many moving parts and potential points of failure.
Read More

12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works. If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. 1. Wrap Your Post or Content Around ONE Targeted Keyword When
Read More

Membership Plugin

We are using the membership plugin to create an awesome new members-only internet marketing training center for WealthBridge Marketing. http://youtu.be/iNe3YYJqFbU A flexible, powerful, easy-to-use plugin for dividing your website into free and premium content. Learn more at: http://wealthbridgemarketing.com/plugins/mem…
Read More

7 Questions About Facebook’s New Star Ratings System

  In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages, and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster. In addition to whipping me into shape (her success is mitigated by my constant travel and inability to put down the cheeseburgers and IPA), Lindsay is also a guest star on the Discovery Channel show Porter Ridge, which is filmed around here. Lindsay and I live in the urbane college town of
Read More

How to Be Careful Without Being Boring

Jason Miller, Social Content Manager at Beam Global, joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit, it’s Social Pros! Read on for some of the highlights and tweetable moments, or listen to the full podcast. Download the audio file:http://socialpros.podbean.com/mf/web/p7skbv/SocialProsEpisode93.mp3 The RSS feed is: http://feeds.feedburner.com/socialprospodcast Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469 Tweetable Moments “We try to stay true to the channel’s founding principles.” -Jason Miller (tweet this)
Read More

It’s Not Too Late to Return the Social to Social Media

The social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. His point? That such collaboration creates a hive of enterprise productivity focused on customer needs — driving sales. That single manifesto brilliantly encapsulated just how social media could transform business. Benioff’s premise resonated with the industry — and kick-started the second generation
Read More

If You Can’t Afford It Apple Doesn’t Want You

  In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. The big feature of the newly christened iPad Air is that it’s faster (good) and a lot thinner (meh). The television commercial touting the new iPad Air demonstrates that the gadget can “hide” behind a pencil. In addition to being creatively barren and a rehash of the “look it fits in
Read More

L’Oréal Celebrates Unique Qualities of its LinkedIn Community

In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. The campaign lives on a dedicated microsite, http://lorealareyouin.com/, where users are asked to synch
Read More

Do You Know When to Create and When to Curate?

Paul Haskell, Social Media and Content Marketer at Omaha Steaks, joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now Click the play button to listen here: Download the audio file: http://socialpros.podbean.com/mf/web/kfp285/SocialProsEpisode91.mp3 The RSS feed is: http://feeds.feedburner.com/socialprospodcast Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469 Tweetable Moments “My real responsibility is making sure that we’re engaging in a meaningful way.” -@phaskell (tweet this) The Art of
Read More