Social Circles – Use Social Media to Build a Touchpoint Corral

There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you’ll receive impressions data but not reach data. How many of your customers see what you post to Instagram or Pinterest? Who knows? That’s unicorn math. What portion of your customers will read any given blog post, or download any given ebook, or attend any particular Webinar? Your results
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5 Bad Marketing Habits Made Worse by the Internet

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say.And then there are those bad habits the internet has actually made worse for us.And by “us,” I mean marketers. All of them. Because it takes discipline to avoid these traps, and even the best of us stumble every once in a while. Watch out for these, or risk losing precious audience attention...
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Retargeting: 5 New Statistics That May Surprise You

Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. about how they use retargeting. Let’s take a look at five key takeaways. 1. Retargeting Spending is Growing Faster Than You
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Real-Life Instagram Project Filters In Unique View of London

Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks. The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. The result? A fun and interactive experience for locals and tourists alike. Strategically placed to capture a specific snapshot, the project
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Put Yourself on the Social Map: From Vagueness to Greatness

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now Click the play button to listen here: Download the audio file: http://socialpros.podbean.com/mf/web/xs9nvd/SocialProsEpisode92.mp3 The RSS feed is: http://feeds.feedburner.com/socialprospodcast Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469 Tweetable Moments “It’s more about interaction than transaction.” -@emarxe
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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative. “Why would we write a blog that explains how we do things? Then our competitors will know our
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Three Digital Marketing Trends for 2014 and Beyond

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing The term Real-Time Marketing is overhyped. I’m sure a few of you are rolling your eyes right now. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state
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