12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works. If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. 1. Wrap Your Post or Content Around ONE Targeted Keyword When
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Three Digital Marketing Trends for 2014 and Beyond

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing The term Real-Time Marketing is overhyped. I’m sure a few of you are rolling your eyes right now. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state
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