Three Digital Marketing Trends for 2014 and Beyond

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing The term Real-Time Marketing is overhyped. I’m sure a few of you are rolling your eyes right now. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state
Read More