13 Ingredients in the Perfect Social Media Contest

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “Social Media Image of the Week” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience. But it’s not as easy as just tweeting “who wants to win an ipad!?” Excellent social media contests require substantial planning and nimble execution, and have many moving parts and potential points of failure.
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7 Questions About Facebook’s New Star Ratings System

  In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages, and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster. In addition to whipping me into shape (her success is mitigated by my constant travel and inability to put down the cheeseburgers and IPA), Lindsay is also a guest star on the Discovery Channel show Porter Ridge, which is filmed around here. Lindsay and I live in the urbane college town of
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Social Circles – Use Social Media to Build a Touchpoint Corral

There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you’ll receive impressions data but not reach data. How many of your customers see what you post to Instagram or Pinterest? Who knows? That’s unicorn math. What portion of your customers will read any given blog post, or download any given ebook, or attend any particular Webinar? Your results
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5 Bad Marketing Habits Made Worse by the Internet

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say.And then there are those bad habits the internet has actually made worse for us.And by “us,” I mean marketers. All of them. Because it takes discipline to avoid these traps, and even the best of us stumble every once in a while. Watch out for these, or risk losing precious audience attention...
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Status

Ever looked at the ease with which you can add status updates on Facebook and Google+ and thought “I want that on my site”? Well, that is what this simple but effective plugin does! Quick status adds that functionality to WordPress. Post Status from your dashboard or front-end Status makes it easy to post directly from your WordPress dashboard and from your front-end.  Like Facebook, you can choose the thumbnail you wish to use and also edit the title and description. And see it quickly turned into this… You can post video, links, and images by inserting the URL which feeds the description and
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Floating Social

Social media is the best way to get your content spread across the net quickly and easily. You want to make it as simple as possible for your visitors to share your content with their friends and followers. The Floating Social plugin lets you do just that. It hugs your content, scrolling with your articles – no matter where your visitor is on the page they can always share with just one click! Check out these features: This powerful plugin is a great way to supercharge your social media engagement. It’s Simple! Install, activate and choose your social media: And voila! A beautiful floating
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Comments Plus

In a typical blog setup, readers are required to have an account on your site in order to posts comments. Comments Plus allows your readers to comment using either their Facebook, Twitter, Google or WordPress IDs. And now it’s all yours! Here’s how it works: Activate the plugin Setup your Facebook & Twitter Apps (it’s easy) Your readers can now use their ID from either service to comment Google + doesn’t require any additional configuration And here’s why it’s cool: It really is the ultimate comment management system – tested, improved and worked out on our own core site… you can
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Events +

The Events Plus plugin gives you a flexible system for organizing parties, dinners, fundraisers – you name it. There’s no need to rely on a third party web app to manage your events. This plugin gives you full control over your social calendar, from the comfort of your WealthBridge Marketing dashboard. It’s everything you can do with Facebook Events, plus a whole lot more: Check out the Events and Bookings plugin in action . . . Once you’ve installed the plugin, just follow our simple ‘getting started’ instructions to begin creating events. Adding an event to your site is as
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Ultimate Facebook

This one stop, do-it-all Facebook plugin makes it easy to integrate just about everything that is possible between your WealthBridge Marketing site and Facebook. We developed this plugin because, like you, we were tired of having to install up to a dozen different plugins to get just some of the features listed below. Here is just a taste of what it can do: It’s entirely BuddyPress ready too! Bring Facebook comments into your WealthBridge Marketing site The recommendations widget is just one of the many this plugin offers Pull Facebook events straight into your site And Facebook Albums too Customize
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Chat Plugin

Welcome to “Chat” — the ultimate website chat plugin! Getting live chat on your site has never been so easy. This plugin lets you set up public chat sessions, one-on-one chat session, chat sessions between users on your site, BuddyPress Group chats, BuddyPress Friend chats, and more. Take a look at the video intro below, and then read on for more details. Features Overview Here’s a quick overview of some of the highlights for this plugin [table id=3 /] A Look at “Chat” in Action Just drop in this plugin, activate it and you can easily run as many live
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