Here’s the Difference Between Content Marketing and Social Media

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers
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How to Be Careful Without Being Boring

Jason Miller, Social Content Manager at Beam Global, joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit, it’s Social Pros! Read on for some of the highlights and tweetable moments, or listen to the full podcast. Download the audio file:http://socialpros.podbean.com/mf/web/p7skbv/SocialProsEpisode93.mp3 The RSS feed is: http://feeds.feedburner.com/socialprospodcast Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469 Tweetable Moments “We try to stay true to the channel’s founding principles.” -Jason Miller (tweet this)
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It’s Not Too Late to Return the Social to Social Media

The social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. His point? That such collaboration creates a hive of enterprise productivity focused on customer needs — driving sales. That single manifesto brilliantly encapsulated just how social media could transform business. Benioff’s premise resonated with the industry — and kick-started the second generation
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Social Circles – Use Social Media to Build a Touchpoint Corral

There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you’ll receive impressions data but not reach data. How many of your customers see what you post to Instagram or Pinterest? Who knows? That’s unicorn math. What portion of your customers will read any given blog post, or download any given ebook, or attend any particular Webinar? Your results
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Put Yourself on the Social Map: From Vagueness to Greatness

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now Click the play button to listen here: Download the audio file: http://socialpros.podbean.com/mf/web/xs9nvd/SocialProsEpisode92.mp3 The RSS feed is: http://feeds.feedburner.com/socialprospodcast Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469 Tweetable Moments “It’s more about interaction than transaction.” -@emarxe
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Floating Social

Social media is the best way to get your content spread across the net quickly and easily. You want to make it as simple as possible for your visitors to share your content with their friends and followers. The Floating Social plugin lets you do just that. It hugs your content, scrolling with your articles – no matter where your visitor is on the page they can always share with just one click! Check out these features: This powerful plugin is a great way to supercharge your social media engagement. It’s Simple! Install, activate and choose your social media: And voila! A beautiful floating
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