Twitter Tailored Audiences: When Does It Make Sense?

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment of users to Twitter (no personally identifiable information is exchanged). Once the transfer occurs, your segmented audience will be available in the Twitter targeting system and you’re free to use it in your Twitter campaigns. That means that digital marketers now have a number of powerful new options to consider
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5 Bad Marketing Habits Made Worse by the Internet

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say.And then there are those bad habits the internet has actually made worse for us.And by “us,” I mean marketers. All of them. Because it takes discipline to avoid these traps, and even the best of us stumble every once in a while. Watch out for these, or risk losing precious audience attention...
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Floating Social

Social media is the best way to get your content spread across the net quickly and easily. You want to make it as simple as possible for your visitors to share your content with their friends and followers. The Floating Social plugin lets you do just that. It hugs your content, scrolling with your articles – no matter where your visitor is on the page they can always share with just one click! Check out these features: This powerful plugin is a great way to supercharge your social media engagement. It’s Simple! Install, activate and choose your social media: And voila! A beautiful floating
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Comments Plus

In a typical blog setup, readers are required to have an account on your site in order to posts comments. Comments Plus allows your readers to comment using either their Facebook, Twitter, Google or WordPress IDs. And now it’s all yours! Here’s how it works: Activate the plugin Setup your Facebook & Twitter Apps (it’s easy) Your readers can now use their ID from either service to comment Google + doesn’t require any additional configuration And here’s why it’s cool: It really is the ultimate comment management system – tested, improved and worked out on our own core site… you can
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Events +

The Events Plus plugin gives you a flexible system for organizing parties, dinners, fundraisers – you name it. There’s no need to rely on a third party web app to manage your events. This plugin gives you full control over your social calendar, from the comfort of your WealthBridge Marketing dashboard. It’s everything you can do with Facebook Events, plus a whole lot more: Check out the Events and Bookings plugin in action . . . Once you’ve installed the plugin, just follow our simple ‘getting started’ instructions to begin creating events. Adding an event to your site is as
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Chat Plugin

Welcome to “Chat” — the ultimate website chat plugin! Getting live chat on your site has never been so easy. This plugin lets you set up public chat sessions, one-on-one chat session, chat sessions between users on your site, BuddyPress Group chats, BuddyPress Friend chats, and more. Take a look at the video intro below, and then read on for more details. Features Overview Here’s a quick overview of some of the highlights for this plugin [table id=3 /] A Look at “Chat” in Action Just drop in this plugin, activate it and you can easily run as many live
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